The BOSS16 program starts March 1, 2016
with Hugh Culver and special guests
A unique once-a-year, on-line/live training program for anyone who wants to get paid to speak.
BOSS16 is designed for: speakers, trainers, authors, coaches, consultants.
BOSS16 is all about the Business Of Speaking: narrowing your topic, find opportunities, and getting paid to speak. Whether you’ve been paid before, or not, BOSS16 will give you the plan to grow your business, increase your income and avoid years of frustration.
For 8 intensive weeks, veteran speaker and author, Hugh Culver and his talented guests will guide you through the little-known secrets, practices, and disciplines of building a successful speaking business.
Ready to Increase Your Impact, Influence and Income?
Most speakers attend the school of hard knocks to grow their business. It’s long and painful.
They start by speaking in churches and schools. This goes on for too long—they’re not improving and their income isn’t growing.
Eventually, they might get invited onto the main stage. They love it and they want more.So they start chasing more bookings, wasting money on impulse marketing—waiting for the phone to ring.
In BOSS16, we teach you to think like a business owner. Yes, we want you to be on stage and rocking the audience, but we know you’re much more than that. We want you to be thinking long-term about your ideal audience, increasing fees, selling products, and having services that create deeper impact and generate more income. You deserve that.
If you're serious about building a smart business, one you can be proud of and one that attracts higher fees, more bookings and passive income, you need to learn from people who have done it.
It’s why we created BOSS16.
If you have a story worth sharing, lessons worth teaching, and insights that inspire others, BOSS16 will show you how to find the market ready to pay for your solutions.
"As a seasoned speaker, the BOSS program has providedme a wealth of insights, new strategies, valuable resources and a clarity of purpose to truly change everything in my business. Priceless stuff, this! This has been one of the best investments I've ever made!"
- Jerry Mills
"As a 'newbie' in the paid-speaking business (presently with ZERO paid presentations!), BOSS 15 forced me to think hard about what I know, where I come from, and how I can leverage my experience and capability to best present myself and my knowledge to an audience who will value the experience - and pay for it! cal tools and tips from 2 experts in the know will help me redefine and re-launch my business faster and more successfully! So worthwhile!"
- Robert Bales
The Business Of Speaking School
The BOSS16 program starts March 1, 2016
BOSS16 is a unique combination of online training, live instruction and community support. It’s like going to school.
We use an online/live combination to deliver your curriculum. Each week, for eight weeks, you will receive “Homework” consisting of 1 to 3 short, updated training videos with related workbooks, check-lists and resources.
Weekly “Classroom” time (90 minute live call with Hugh and Guest Faculty) is for review and your chance to get answers to all your questions (don’t worry if you have to miss some dates, we’ve got you covered).
You’ll also be a part of our "School Yard" active private BOSS Facebook group - here you’ll connect with like-minded speakers ready to help, share, and support. Jump in and take advantage of this connection!
The BOSS resource site has additional video lessons, templates, tools, plus all the recorded lessons (in case you have to miss some Classroom time).
But wait! Even though we can’t wait to share our insights and lessons with you, we don’t want you to feel overwhelmed. Our BOSS curriculum will walk you through everything you need to know step-by-step.
"Getting so many practical tools and tips from 2 experts in the know will help me redefine and re-launch my business faster and more successfully! So worthwhile!"
- Penny Vilagos
Welcome to the BOSS Program
Let’s jump into what you can expect:
We don’t want you to enter school unprepared. Before we get to Week #1 we have a special welcome to get you familiar with the program and how to make the most of the BOSS program. We want BOSS to be an investment that continues to serve you.
WEEK #1 - FINDING YOUR AUDIENCE
Before we can move to marketing and selling we need to ensure your topic and market are a perfect match. This critical step will give you confidence, knowing you have the perfect T.A.L.K. combination of: Topic, Audience, Love for your message and Knowledge. Using our proven (also fast and simple) research you'll gain an advantage most competitors never get.
Note: every week you'll be given “homework” in the form of quick videos and exercises. This is critical for getting the most from your BOSS investment (plus it can be fun!)
WEEK #2 - FOR SALE: YOU!
Even the best speech needs to be marketed and sold - that starts with positioning. In Week #2 you’ll be refining parts of your positioning, including: your bio, presentation name, presentation outline, and pricing. Don't worry if you aren’t sure you have the perfect topic—the goal is to learn how to market yourself and use positioning to stand above the crowd.
WEEK #3 - BUILDING YOUR HOME BASE
Your Website is your new business card and first impression you give prospects—it’s your home base. If you already have a web site you'll be getting a clean up. If you need a site, this section will save you thousands of dollars!
Note: Each week you'll get resources to help you get started. For example, in Week #4 you’ll receive a web site check-list designed to save you money.
WEEK #4 - GETTING HIRED
Attracting prospects and getting hired is a process—the more consistent you are, the more bookings you’ll enjoy. You'll also learn little-known secrets of successful speakers, including: why to speak for free, how to attract association buyers, the tricks to getting rehired—even how to collect perfect testimonials.
Even if you hate selling, you'll love how simple this process is and how quickly you'll start seeing results.
WEEK #5 - DELIVERING A WORLD CLASS SPEECH
Nothing markets you better than a world class speech. Now that we've learned positioning and marketing, it’s time to dive into the secrets of masterful presentations. Using strategies like: interaction, social proof, staging, summarizing, and blocking will elevate your presentation skills and make you stand out at any event.
Note: Our weekly live Classroom calls are your chance to learn from other's experiences and to get specific answers for your business.
WEEK #6 - GROWING YOUR LIST
The backbone of your speaking business is your list of followers, clients, and event planners. The sooner you start building your list the sooner you can build passive income - but you need to know how. In Week #6 we reveal how to use content marketing and a “lead magnet” to attract followers.
Don’t worry if this sounds complicated - we'll also show you how to outsource this work.
Note: You have access to the BOSS curriculum for a full year, so even if you need to miss part of the program, we've got you covered.
WEEK #7 - CREATING PASSIVE INCOME
We all want to earn money while we sleep, right? With a little bit of planning it's possible, starting with simple strategies like charging for handouts and recording your webinars. In Week #7 we're doing a deep dive into options for rolling out passive income products, including: webinars, Kindle sales, Amazon Associate commissions, group coaching, on-line courses, and ebooks. You'll be learning Hugh’s fast content creation process and receiving the template he's used for every product he’s made money from (including his speeches) - this is gold!
Note: What makes BOSS unique is our focus on building a business—we want you to be successful on stage and in your bank account.
WEEK #8 - TOOLS, TEAMS AND NEXT STEPS
Now it’s time to talk business growth—how to run a smart business that gets results without feeling overwhelmed. In Week #8 we're revealing tips and tricks for outsourcing and building a team—these strategies have taken us years to learn—starting with how to outsource tasks in just 24 hours, why you should not (right away) hire an assistant and why you need SOP’s (Standard Operating Procedures).
You're also going to receive the exact tools (most are free) we use daily to get our work done and grow our businesses.
"It's the 'what do I actually do' stuff that has been the most valuable for me."
- Suzanne Sherkin
After 12 years as a popular keynote speaker and seminar leader for clients like: Nortel, Shoppers Drug Mart, Food Services America, and Telus, Hugh was burnt out. He was speaking over 100 times per year, had the big office, staff, and a big income - but didn’t feel successful.
In desperation, he shut down his business and started again.
In the following year he dropped his paid bookings by half, took three months vacation, doubled his net income, published a book, and trained for (and won) the world’s longest endurance race.
Most importantly, Hugh was finally walking his talk. Instead of just talking about success, he'd become a student of success - his business was growing, he had passive income, and his clients wanted more.
More about Hugh
- co-founder of the world’s most exclusive tourism company (in Antarctica)
- author of national best-seller, Give Me a Break – the art of making time work for you
- Ironman athlete, endurance runner, mountain climber, demonstration skier, nationally ranked whitewater kayaker
- MBA, Certified Speaking Professional (one of 50 in Canada), past-national board member of Canadian Association of Professional Speakers, Certified Facilitation Professional (one of 80 in Canada)
“I liked how you taught us the little things you can do and you practiced that in your presentation today.”
— Roy Martin, Regional VP, PepsiCo Foods Canada
“I particularly liked the way your message focused on a few simple things we can change that will have an impact in our complex and busy world!”
— Paul Gardner, VP Human Resources, SUNCOR Energy
“The last presentation I did I had dozens of people tell me it was the best one out of 50+ speakers, I owe that to Hugh's guidance.”
— Melonie Dodaro, Speaker, Founder of Top Dog Social Media
“I know with Hugh’s strategies, experience, and insights I can launch my speaking career to the next level.”
— Tommy Europe, celebrity, founder SHRED Bootcamp
BOSS16 GUEST FACULTY
Michael Port is a NY Times best selling author who has written six books, including Book Yourself Solid and Steal the Show, the latter which—according to the former President of Starbucks—“might be the most unique and practical book ever written on the topic of public speaking.” He's been called an “uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, a “sales guru” by the Financial Times, “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, "Michael Port is the best speaker I've ever seen."
He was once a professional actor and these days, can be seen on MSNBC, CNBC, and PBS as an on air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port.
Jaime Tardy is a business coach and speaker who helps entrepreneurs to achieve their goals. She is the founder of EventualMillionaire.com, a website that features a new millionaire interview each week that focuses on personal finance and entrepreneurship.
She made her exit from the corporate world after finding herself $70,000 in debt and realizing that she hated her job. With an ambitious goal and a strategic plan, she was out of debt and out of the job she hated in just 16 months.
Now, Tardy is helping others to find freedom, money and work they love. She has been featured on CNN, MSN, Kiplinger's, Fox Business, Yahoo's homepage six times, Success Magazine, Entrepreneur Magazine and many more.
Grant Baldwin is the creator of the Booked And Paid To Speak training program, a nationally known keynote speaker and author. His podcast “How Did You Get Into That?” has over 30,000 listeners every month and has been the #1 ranked Careers show in iTunes.
As a speaker, Grant has given hundreds of presentations and has spoken to over 400,000 people in 45 different states through leadership conferences, conventions, and other events. His book and curriculum for students, “Reality Check,” is taught in 400 schools around the country.
We want you to be fully satisfied that the BOSS program has exceeded your expectations and that the timing is right for you to be enrolled. Full refunds up to one month prior to start of course are available on request. During the first month of this program, if you do not believe this program has delivered on all of its promises and you have done all of the work requested of the faculty, please send evidence of your work to receive a full refund on your investment.
“I grew my speaking business by 240%. If you're thinking about BOSS16 - go for it!"
— Zaheen Nanji
FREQUENTLY ASKED QUESTIONS
When does BOSS start?
BOSS is only offered once annually. The next class starts March 1, 2016 and runs until April 30, 2016.
What if I have questions not answered in the Classroom?
No problem! Go to the BOSS Facebook Group - there’s a good chance someone has already received an answer to that question. We'll be there answering questions as well.
What is included in BOSS?
>> Homework: Each week you'll receive “homework”, usually this is 1 to 3 short training videos. Each lesson has been revised and recreated based on student feedback, industry changes, and our experience.
>> Classroom: Each week we have “classroom” time - a live 90 minute conference call, led by Hugh. This is your chance to get answers to questions and get more valuable tips for building your business.
>> School Yard: You'll be invited to join the private BOSS Facebook group. This could be one of the most valuable parts of BOSS - here you will connect with like-minded speakers ready to help, share, and support. Jump in and take advantage of this connection!
>> Materials: BOSS materials include: workbook, templates, check-lists and other materials relating to specific lessons.
When do the Guest Faculty present?
Each Guest Faculty will deliver their lesson in one of the Classroom times.
How did you set the price for BOSS?
Certainly there are cheaper programs - we aren’t one of them. BOSS is a unique program that will only be offered once a year to limited enrolment and for people who are serious about getting paid to share their experiences and expertise. We were very careful to price BOSS as an investment students will take seriously and that would be recovered within three months of taking the course.
What if I am unavailable for some dates?
No worries. All course material will be stored for you in the BOSS online student library.
How long will I have access to this material?
All of the BOSS program material will be available for 12 months from the start of the program. We limit availability simply because we update all the content each year and only want to have the most up-to-date content available.
What if I can’t afford the program?
We have priced BOSS to be less than the revenues from a single client booking. Our goal is that BOSS will help you attract at least five times that investment. If cash flow is an issue, we will happily arrange a payment plan at no cost to you. Please contact our office.
Am I the right fit for BOSS?
BOSS is not just for people who are already speaking on stage. If you have valuable solutions for a market that is already buying solutions (products, services), BOSS is likely a good fit for you. If you have read this material and still have questions, please email us or call our office to discuss your exact situation. We’re happy to explain more about how BOSS works and to help see if it’s a fit for you.
Can I share this course, or can anyone attend in my place?
BOSS is a single-license program and the material is only for the person registered. You can, of course, invite employees and assistants from your team to share in the material.
How many students will attend BOSS?
Enrolment for BOSS15 was 54 students. We expect BOSS16 will be double that.
Will BOSS be offered again?
BOSS is only offered once a year. If you are serious about growing your speaking business we encourage you to take advantage of this opportunity now and start earning speaking income sooner. Remember that all of the videos and live classroom sessions are recorded - you can take the course at any time!